Nori The Smart Cuddly Friend

The plush toy that always listens. And always has an answer.

Nori helps your child understand the world: through clear, engaging, and screen-free conversations that feed curiosity instead of draining it.

✓ Full parental control
✓ Child-safe answers, day in and day out
✓ Holds conversations that capture attention
✓ Feeds curiosity instead of distraction

Why parents choose Nori

Many parents recognize it: a child who asks 100 questions a day, gets easily distracted, can talk extensively about one specific topic, or expresses themselves better to a plush toy than to people. Nori was developed precisely for those children.

Not as a replacement for parents, but as a supplement for those moments when you can't sit down, can't listen, or don't know how to formulate that same answer about the Tyrannosaurus Rex for the sixth time.

Nori listens. Provides answers. And adapts to your child's specific interests, age, and language level.

Where Nori makes the difference

When the "why?" questions keep coming and you're out of answers:
Nori answers every question patiently, at your child's level.

When an ordinary school day ends in a meltdown in the car:
Nori offers a calm moment where your child can express everything.

When talking to mom or dad is too much:
Sensitive children often share more with something soft. Without judgment, without interruption.

When attention doesn't stay focused for long:
Nori keeps it by connecting with precisely those topics that energize your child.

When the screen seems like the easiest solution:
For in the car, at the doctor's, before bedtime, or after a busy day on the couch.

"My 7-year-old son always gets overwhelmed after school. Since we started bringing Nori, he calmly talks about his day. He finally has someone he can tell everything to." — Sofie M.

Full parental control

Through the accompanying app, you set what Nori does and doesn't talk about. No ads. No inappropriate content. No unexpected turns in conversations. You gain insight into what your child is talking about, so you better understand what's on their mind.

Nori was developed with child safety as a core principle, not an afterthought.

Suitable for

Children aged 3 to 12. For younger children, Nori acts as a curious playmate. For older children, it's a wise conversational partner who takes their specific interests seriously. Something classmates and even adults often cannot provide.

• Available in Dutch, French, and many other languages thanks to AI technology.
  
  
• Soft, huggable exterior — made for cuddling.
  
  
• Rechargeable via USB-C and lasts all day on one charge.
  
  
• Works via Wi-Fi, with full parental control via the app.
  
  
• Recommended age: 3–12 years.